The number of people in the developed countries, who picked to lead a healthy lifestyle and go in for sports, has increased a lot lately.
Slowly, but confidently, the consumption of alcohol and tobacco is decreasing, while the duration of life is gradually increasing.
A huge role in these positive changes was played by the sporty lifestyle and the fact that it’s fashionable to live a healthy life.
The demand on the attractive appearance and beautiful body, health and vivacity is satisfied by the special sphere of sports industry – beauty industry, the industry of athletics and fitness.
The term fitness has a modern origin and it implies the number of forms of physical activities of the non-competitive character.
We should also discuss the competition, which is present in the sphere of fitness business.
The idea of competition exists only between fitness clubs at the line of direct interactions, but can also appear indirectly by means of substitute services (replacement).
The peculiarity of such kind of competitive relations is that people’s leisure hours may be filled with various activities – visiting theaters, stadiums, and restaurants, communicating with friends, reading books, fishing and other kinds of activities.
In the general structure of leisure time fitness is only one idea in the whole list of various activities.
That’s why fitness business owners must constantly be alert of the problems, which are connected to the marketability of their business activity, take measures in time in order to improve and modernize their business, analyze the competitor’s actions and ideas and, if necessary, to borrow their positive experience.
Opening a fitness club
Modern fitness centers organize their activity in such way, so that it covered:
- providing services that concern various practices of physical activities, which make the ground for fitness business: gym, yoga, box, Zumba, collective programs;
- programs of treatment and sports monitoring;
- consultations of a nutrition specialist;
- individual approach to every visitor by creating the institute of personal coaches;
- complex of services to rejuvenate and revitalize the organism (e.g. the programs of anti-age — procedures, which slow down the aging changes);
set of additional services.
They usually include the most widespread services like Turkish or sauna bath, fitness bars, swimming pool, solarium, the possibility to go in for playing kinds of sports, peloid procedures and SPA.
There are several ideas of how you can open a fitness club:
- buy franchise in the existing network of fitness clubs,
- start a new fitness center,
- buy the ready-made business.
Anyway, depending on the number of offers you’ll learn how big space should be rented, built or bought.
Where should you locate your future business center?
Surely, a businessman must not even consider the ideas to opens a fitness center in the city’s industrial areas, out-of-town cottages and quiet regions, where few people live and it’s impossible to get there.
However, business centers and shopping malls will be very suitable for gyms.
These places are always crowded with people and it means there is a good chance to advertise your club.
You should only mind that the room, where you plan to install training devices, must have good conditioning.
Besides, the fitness club must definitely have shower rooms and places for rest.
Opening a shop of sport nutrition
Sport nutrition is a specific kind of goods.
On the one hand, it is in high demand, while on the other hand, it’s targeted audience is rather narrow and heterogeneous.
However, opening a shop of sport nutrition is considered to be payable, because nowadays there are plenty of fitness centers.
Practice proves that every third man, who decided to go in for sports and who realized he is actually good at it, will start showing interest to the sport nutrition.
It is able to provide his organism with strength and energy as well as activate the growth of muscles.
If you are eager to use this idea and open your own shop of sport nutrition, the first thing you should do is to get familiar with this market: visit the biggest shop in your city, learn the prices, ask the shop-assistants about the most popular additives and their advantages, as if you were a customer, and so on.
Choosing the providers you should pay huge attention to the quality. People’s health depends on your goods, and in some cases even lives, so be very responsible.
What does sport nutrition look like?
These are special biological additives.
Some of them are implemented to grow the muscles’ mass, some – to remove the excess fat, others – to maintain the optimal balance of nutritive substances and various vitamins.
The basic range of products you’ll sell must include:
- Fat reducer,
- Milk mixtures,
- Post-workout meals,
- Energy juices,
You can also offer each of your clients the very thing he needs.
Remember that the fitness business is a profitable sphere.
If you properly organize and advertise your business, you are sure to find the number of regular customers, who will definitely bring you income for many years.
Best Businesses to Start in Small Towns
Open the dancing school
Dances are never out of fashion, such idea never loses its topicality and popularity.
Dances immediately provide with several ideas of how to open your own profitable and payable business.
One of such ideas is to open your own dancing school.
As a rule, people do not accidentally fall in such business.
Private dancing schools (or a more modest in investments option – studios) are opened by people, who like dancing or are the professionals in different dancing genres.
The first thing you should start with is to define the style.
Nowadays there are plenty of styles and all of them are equally popular:
- Classic dances include the elegant ballroom dance (waltz, Cha Cha Cha, foxtrot, etc.);
- Foot tapping Latino American dances (samba, rumba, paso doble, etc.);
- Club dances concern modern directions (hip hop, free style, break, etc.);
- Erotic dances – strip plastics;
- Eastern dances, belly dance.
Directly from the chosen direction for your school you choose the teaching staff, decorate the room, and buy the required equipment.
You should not waste yourself following several directions.
Nowadays, the most popular are the schools which are focused on one priority group of dances.
On the one hand, the expenses on their opening are lesser than on opening a universal school, which is targeted at the wide circle of visitors and big choice of dancing directions.
On the other hand, the specialized studio gains more trust from the potential students, because they believe in the idea that only the real professionals work there.
Providing help for those who try to lose their weight
The thing is that the main problem of those, who wish to lose weight, is lack of will, support and motivation.
European scientists discovered that losing weight with someone else gives better result than when you do it on your own. Inventive businessmen did not get lost in such situation and, using the results of the studies, have developed a new business idea (system), which brings high profit.
The sense of the given idea is the following:
- Service of help to slimmers provides their clients with the possibility to lose weight in the company of the professional diet- and fitness-couch, and attending special training and getting the necessary psychological help and support.
Every client, having ordered such service, gets his personal couch, who during the period of diet watches the client, his meal plan, physical activities and spiritual condition.
As a rule, such services lead to wonderful results.
One of the main questions becomes the choice of the staff.
Mind that your employees will have to constantly work individually with every client.
That’s why all members of staff must be friendly, sympathetic and stress-resistant.
How to Sell an Idea?
Opening a yoga studio
Yoga is one of the six orthodox schools in philosophy, which appeared in the ancient India.
It has centuries-long history and the most important yoga’s aim is the cognition of your soul and becoming enlightened.
Nevertheless, nowadays yoga has received a bit different, more simplified meaning.
Modern adjusted practices of yoga are of a more therapeutic nature.
Yoga is advertised by many fitness centers as an effective and reliable way to preserve health and keep fit, which was proved by centuries.
So, if you decided to use this idea and open such studio, first of all you must come up with the direction, which interests you the most.
There are several main yoga schools:
Hatha yoga is the teaching, the aim of which is acquiring physical harmony, energy balance of yin and yang, which is gained by physical exercises and meditations.
It includes physical and respiration exercises, cleaning of the internals, learning how to eat right and how to relax.
Rajah yoga has the main goal, which is controlling your mind by meditation.
It includes reading mantra, meditations, respiration and relaxation practices and physical exercises.
- Ashtanga yoga has eight levels and includes the series of successive poses, respiration techniques and attention’s concentration.
Iyengar yoga devoted most of attention to the body’s position, which is needed to develop in harmony and gain physical perfection.
It is usually reached by taking certain poses (asana) using special equipment.
- Prana yoga is a kind of yoga based on breathing exercises, which allow controlling the life energy, called Qi.
- Sahaja yoga is a method of meditation to achieve inner balance in emotional, physical, and mental condition of a person.
- Agni yoga – this is the religious and philosophic teaching about life.
If you want to open your own yoga studio, you are probably an expert, because such kinds of business usually grow from hobbies.
If you cannot call yourself a specialist, you’d better find the one, who will tell you about all details and will be able to teach your clients.
Do not forget about the helping equipment and various things for yoga.
It’s optimal for a studio to buy inexpensive rugs.
You should frequently change them, as soon as the old ones lose their appearance because of the often washing.
Aside from the required equipment, you are sure to need some accessories and objects.
Traditional yoga presupposes continuous combination of physical exercises, relaxation and meditation, you must create the corresponding atmosphere and spirit during the trainings.
First of all, you will need audio system.
An optimal choice is a record player which can read flash drives.
The interests of fitness business ideas are to make the desire to be healthy and beautiful stronger than the rest of destructive wishes and habits.
Creating such motivation is, in its turn, impossible without sports style and sports fashion, and an increase of the physical activity status in the society.